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IN YOUR OWN BRAND YOU CAN TRUST.
OR CAN YOU? MAKE YOUR OWN BRAND: CHANGE THE WORLD. TODAY.
This site brings together knowledge from all the disciplines you need to script your brand and choose your path as an entrepreneur.
And it spreads the Tarot for you when brand-related business decisions go beyond mere words.
Sign up / sign in to enter the restricted areas behind the buttons (if they are ready, yet).
WEBSITE UNDER SERIOUS REVAMPING. THANKS FOR UNDERSTANDING.
The Full Workshop
- COMMANDING DEMAND (11.11)
- SCOPE and OBJECTIVES (7.20)
- PART 1: NET VALUE (5.08)
- The SYMBOLIC ORDER (4.58)
- BRAND (5.18)
- BRAND MANAGEMENT (5.52)
- LEADER SUPERSTAR (10.44)
- LICENSING (5.09)
- BRANDING STRATEGY (4.30)
- SUN-TZU WAR-PLAN (5.10)
- The STATE of the ECONOMY (5.32)
- ECONOMICS (8.58)
- INFORMATION GAMES (7.02)
- VISION and MISSION (6.16)
- BODY and SOUL (4.38)
- MARKET SEGMENTATION (4.33)
- GOODWILL (5.20)
- ACTIVITY 1: THE BUSINESS IDEA (12.57)
- VALUE (6.10)
- BUSINESS (4.48)
- PRICE, SUPPLY and DEMAND (5.31)
- POSITIONING (13.00)
- MARKETING (4.59)
- MARKETING STRATEGY (3.59)
- LABELS and CATEGORIES (5.33)
- WEB 2.0 (4.32)
- PRODUCT (4.32)
- FRAMING (6.30)
- REFRAMING (4.48)
- BEHAVIOUR and INTENTION (4.25)
- CULTURE (4.28)
- MEDIA (6.20)
- Co-TEXT & SPEECH ACTS (7.01)
- METAPHOR (4.29)
- ID and SUPER-EGO (6.10)
- ARCHETYPES (12.15)
- MOODS and HUMOURS (5.55)
- ACTIVITY 2: THE SUPER-EGO TALE (23.58)
- PART 2: NETWORK VALUE (3.58)
- The BUSINESS SHOW (4.06)
- NUMENOSITY (5.55)
- MICRO-BRANDING (4.48)
- The MESSAGE (5.12)
- The FABLE of the BEES (4.50)
- SOCIAL DIVISION (6.00)
- SELF DIVISION (8.07)
- STEREOTYPES (8.10)
- CHEATING (4.45)
- CULTURAL DIVERSITY (6.45)
- ETHNICITY (6.25)
- SUSTAINABILITY (4.27)
- GLOBALIZATION (13.28)
- HYPER-REALITY (4.18)
- ORGANIZATION and ORDER (6.19)
- COGNITIVE DISSONANCE (8.32)
- The REASONABLE PERSON (6.42)
- SURVIVAL of the FITTEST (8.55)
- MACRO-BRANDING (9.49)
- ACTIVITY 3: THE BRAND MANIFESTO (9.33)
- BRAND ACCOUNTING (5.28)
- ACTIVITY 4: BRAND ACCOUNT (13.38)
- AESTHETICS (5.58)
- SEMIOTICS (5.04)
- MESMERISM (4.51)
- COOPERATION (4.42)
- BUSINESS LAW (4.30)
- LOGOS and MYTHOS (7.58)
- ACTIVITY 5: THE BRAND RHETORIC (7.02)
- ACTIVITY 6: BRAND SYMBOL (6.17)
- INTELLECTUAL PROPERTY (5.52)
- BRAND EQUITY (6.32)
- INSIDE THE BOX (7.22)
- SUMMARY (4.58)
- ACTIVITY 7: THE PRICE OF VALUE (24.31)
- THANK YOU (5.44)
- BIBLIOGRAPHY (11.05)
- The NEW ENTERPRISE (+55.00)
This site is here to help you DIY your brand in your own time-frame, giving you all the knowledge and cognitive maps you need to be a brand leader. It crosses between the scientific and the mystical so that you have two ways in: either take the Workshop path and build a full brand profile or take the Tarot path and deal with each concern you may have as it comes.
Click "Watch" for a quick video tour of the Commanding Demand® website.
Introduction
Free
Video tour of an older version of the Commanding Demand® website (still useful). The Workshop is now free.
[STOP PLAYBACK MANUALLY BEFORE CLOSING THIS PANEL! Re-open, if you forget.]
What has the Tarot got to do with Business and Branding?
Once you're signed in, VISIT the Tarot Gallery.
It's free but you must be over 16 to come in. The images may be found disturbing or containing kind of adult content.
ASK THE TAROT anything you like. It deals you a spread of four cards. You can navigate through the images to the Commanding Demand Frames that help you read the answer. It is a magical game.
The Commanding Demand Tarot was designed especially to illustrate the Frames of the Workshop. Each card corresponds to a frame of knowledge from the entire spectrum of Social Sciences.
Tarot
Free
GET the seven Activities of the Commanding Demand Workshop in video format (close this dialogue first)! The game is on. Let the best brands take over the market. Let the best consumers be brands in themselves.
Plus an introduction to the philosophy of Commanding Demand by the workshop master, and more... Please, be aware that some of this stuff is playing from an external site: YouTube.
Video Version
Free
This is the moment you find that you've got it in you to chisel the world into a better place by entering the Cognitive Market and seeing your dream come true.
The Full Workshop is about 9 hours of media featuring Branding-related digests of Arts and Humanities that you would need years to collect. Use your time to apply the knowledge. Knowledge is power.
The list that appears when you click the 'contents' switch above (outside this dialog) shows what lies on the other side. Each title is a chapter, a frame in the Commanding Demand framework. From Psychology and Economics to Aesthetics and Semiotics, the Workshop is laid out in 76 Frames with seven Activities that lead to a Brand Profile complete with price and logo for your product or service. Inside the Workshop you can navigate to the Frame of any title you pick.
Close this dialog and 'TAKE' the Workshop as a course from Frame 01 to 76, or 'VISIT' the Tarot, ask a question and only go to the four Frames associated with the answer you get. Use the 'Brand Profile' fascility to collect your notes and intellectual efforts and email them to yourself or to a consultant.
THE WORKSHOP IS FREE.
The Full Workshop
Free
Book Nick Dachris or another Delta Salience consultant for up to 2 hours to help you with the Workshop Activities and Brand Profile, with reading the tarot or to chat about your business concerns like with a Brand therapist over Skype or Messenger (video call.)
-Send email-
COMING SOON...
Video Conference Session (2 hours)
£100
COMING SOON...
The bundle buys you Consultation services for 12 months.
Delta Salience consultation, Brand Profile assessment and account, Logo clean-up, Video Conference Sessions...
Basically get a pro to do it for you, with you, if you don't DIY your brand alone.
Creative and Advertising services not included (but never say never.)
The Devil's Bundle
£666